Data Mining

Data mining is the process of discovering hidden patterns and trends in large amount of business data, through the use of mathematical formulas, statistics and algorithms. Data mining typically operates on data gathered from ERP applications, CRMs, accounting or financial applications, or any custom business application.

The benefits of Data Mining solution are:

• Predicting future sales and creating accurate budgets;
• Increasing market share and profits;
• Increasing return on investment from marketing campaigns;
• Acquiring new customers and retain existing ones;
• Ensuring optimal stock levels and decreasing stocking costs;
• Implementing fraud detection systems and credit risk analysis;
• Cross-selling additional products to your existing customers;
• Performing eCommerce site optimization.

Phase	Description
Sales Forecasting	What will be our sales from every shop or store in the next day or week or month? Data mining can apply algorithms to detect patterns and seasonality in your sales data and accurately predict the expected future sales.
Inventory out of stock predictions	Do you often run out of stock and lose sales? Do you waste lots of money by storing excessive product items in your stores? Data mining can ensure on optimal stock quantity in the store while ensuring that you always have enough to fulfill client demand.
Customer segmentation and classification	Do you want to increase sales by better targeting your key customer groups? By analyzing your customers’ details, you can increase sales by knowing when and how to focus your marketing efforts on specific customer segment.
Marketing analysis	How should I spend my marketing budget in order to achieve maximum opportunities? Data mining enables you to identity your most prospective customers with the highest return of investment. It allows you to find the customers who are most likely to buy your product.
Churn analysis	Which of my customers are most likely to move to the competition? Data Mining will enable you to react and prevent this by identifying which factors govern your customer decisions in every customer segment.
Cross-selling items (Market Basket Analysis)	Do you want to know which products you clients are likely to buy next? Data mining allows you to increase sales by offering your customers the products that they like the most.
Fraud detection	Do you want to detect frauds in insurance or bank Industry? Data mining will help you identify the cases which are most likely to be frauds.
Credit Risk Analysis	Do you want to calculate a credit risk score for your customers?
Text Mining	Have you ever needed to extract key word and valuable information from articles, emails, web sites Data mining can extract key information from any textual data.
eCommerce sites optimization	Do you want to optimize your eCommerce site based on your customer preferences and buying patterns? Data Mining can increase sales purchases from internet by performing personal suggestions to your online clients “what to buy next”

Abilitics Proof of Concept
Abilitics offers unique DataMining proof-of concept solution in less than a month. We will show you have data mining algorithms works with your real data. Our knowledge and experience in Data Mining enables us to quickly analyze your data and identity what algorithms and what techniques we have to apply in order to get the desired business result.

Abilitics Data Mining Solution
 This is an extract of the typical activities required in implementation of Data Mining Solution. Abilitics can perform some or all of them in order to meet your business requirements

Phase	Description
Installation	Install and configure SharePoint Services for collaboration and task management.
Defining needs requirements	Define your task management process and how your teams collaborate.
Define data extraction and transformation	Define how to extract the necessary data from
Data Mining Architecture	Define which algorithms will be used and how they will be configured
Data Extraction and transformation implementation	Development of SQL Server integration services packages that will transform the data in easy to analyze from
Configuration of Data mining algorithms	Implement and configure the designed algorithms, configure parameters, validate the results, model optimization
Development client application	Develop custom client application that will use the Data Mining results. Develop custom components for an existing application.

Licensing and Costs
Most of the Data Mining functionality is available in SQL Server 2005/2008 Standard Edition. Data mining and Business functionality typically require client calls licenses for a very small number of people, often less than 10.